What Is the Place of Remote Engagement in Today’s Asset Management?

A finance manager's ultimate goal should be to be able to give customers a frictionless experience whenever and however they choose to interact with companies in real time. Every business is currently undertaking a digital transition, which majorly constitutes remote engagement, and this process will never end.

As technology advances, we at Investment Matters have had to discover new ways to better comprehend our clients and provide better services. The entire company is undertaking digital transformation, from investment management advice to onboarding and transactions.

Before the pandemic, stepping into the uncharted territory of digital technology might have seemed scary, but looking back, it's clear that doing so was both necessary and commercially viable.

We at Investment Matters have embraced remote engagement, and we are at ease using new digital communication channels, as evidenced by the historically steep user adoption curve thus we are up to speed with the ever changing needs and preferences of our clients that we can attribute to the recent pandemic.

The pandemic significantly increased the emphasis on digitalization among many investment management service providers. Businesses that had been hesitant to utilize digital tools were persuaded to do so by the absence of face-to-face engagement. To increase the quality of our services, we have adopted a new way of looking at our clients. We have moved away from a product-centric strategy and toward one that is focused on the individual rather than the demographic.

Some of the benefits of digitalization to investment management firms include

• Increased productivity due to reimagined client segmentation and go-to-market plans.
• It guarantees business continuity and remote-working management, hence increasing the number of clients from all over the globe.
• Democratization of investment products and services: As an investment management firm, we are noticing that our clients' desire to diversify their holdings by investing in new markets like commodities and crypto currency.

Some of the Benefit to Our Clients

• Reduced costs and increased transparency because regulators from different countries are putting the most pressure on companies' pricing as they implement fiduciary regulations that call for greater charge transparency and scrutiny. This means our clients get to enjoy fairly discounted prices.
• Clients’ digital expectations or needs and personas are better understood and designed in a way that satisfies them.

Technology advancements have made it possible for us to democratize our investment management advice and reach new clients who expect the comfort of digital solutions.